Craft shows and farmers’ markets offer incredible potential for sales, relationship-building, and brand visibility. But with so many vendors showcasing their work, how do you capture the attention of shoppers who may not even realize they’re your customer yet?
It all starts with one powerful question:
“Would you like to try?”
Imagine this scenario: you’re browsing at a Hometown Vendor Market, focused on grabbing a few items before slipping out the door. As you’re leaving, a salsa vendor calls out that simple question — and suddenly you’re walking over, sampling flavors, and buying a jar you never planned to purchase.
Why does this work so well? Let’s break it down.
1. Everyone Loves Free — or at Least an Invitation
The hardest part of selling at a market is getting shoppers to stop at your booth. “Would you like to try?” is an open, friendly invitation that meets people where they are.
If you don’t sell food, swap in something appropriate to your product:
- “Would you like to smell this scent?”
- “Want to feel how soft this fabric is?”
- “Want to see how this works?”
- “Would you like to try it on?”
- “Want to learn what makes this stone unique?”
People are naturally curious. Even if they weren’t planning to shop, invitations like these break the ice and create opportunities for conversation — which is the first step toward a sale.
A small freebie (stickers, bookmarks, pins, tester scent strips) can also help draw people in without feeling salesy.
2. It’s Simple, Low-Pressure, and Easy to Say Out Loud
Some vendors struggle with initiating conversations, especially early in the day. This question removes the awkwardness.
- It’s easy to ask.
- It’s easy for shoppers to answer.
- It doesn’t corner people or make them uncomfortable.
Yes — you’ll get some “no thank yous.” But as the day goes on, the positive interactions far outweigh the rejections.
If your product doesn’t lend itself to sampling, choose a different simple question that feels conversational, not pushy. The key is to open the door, not push people through it.
3. Once Shoppers Try, They’re Far More Likely to Buy
You see it everywhere — from big box stores to boutique brands — because it works.
- Trying reduces hesitations.
- Touching creates connection.
- Experiencing builds trust.
Handmade products often have something special that mass-produced alternatives can’t replicate:
- Superior ingredients
- Better craftsmanship
- A more personal story
- A unique scent, texture, or finish
When shoppers interact with your product firsthand, the perceived risk disappears. They shift from curious to confident, which results in more purchases and repeat customers.
Just remember: not all products need a sample moment, and forcing it can feel unnatural. Pay attention to shopper cues, and always keep the experience respectful.
Bonus Tip: A Professional Booth Helps Draw Customers In
Even the perfect question won’t work if shoppers don’t approach your booth in the first place. A clean, inviting setup signals professionalism and product quality.
To help vendors prepare, we’ve curated a list of must-have booth essentials — tents, tables, displays, signage, lighting, and more — all favored by successful Hometown vendors.
Boost your booth + boost your sales:
[Shop Our Amazon Booth Essentials List]
(Perfect for creating a polished, welcoming market setup that increases foot traffic.)
Final Thoughts
Hometown Vendor Markets are full of opportunity, and often the smallest shifts can lead to the biggest results. By using a simple, welcoming question, you can turn browsers into buyers and build personal connections that keep customers returning.
So — what’s your version of “Would you like to try?” Find the question that fits your product, practice it, and watch how it transforms your market days.
If you have questions about future markets or want support preparing for an event, reach out anytime at info@hometownvendormarket.com. Our team is dedicated to helping vendors show up with confidence and shine in every market setting.
We can’t wait to see your next setup!
